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I’ve been talking about this topic for a long time. We keep telling Account Managers to act like leaders, but we don’t actually give them anything to lead with. Agencies hire for personality and praise “people skills,” which of course is important but not enough to do the role. They tell them to build trust, grow accounts, and “own the relationship.” And then they’re handed a laptop, a Slack login, and a vague job description that says something like build relationships and m

For a while now (usually around 4am while feeding my almost-six-month-old) I’ve found myself circling the same question. Why do agency account managers receive so little real training?  I know, exciting stuff right? But really, why is there no instruction on how to actually do the job? Some of this wondering likely stems from my own history slash trauma of years of trying to navigate the role with little (if any at all) leadership support and absolutely no guidance whatsoever